Skip to the content
AB Tasty logoabtasty
    • Platform
          • Products

          • Web Experimentation
          • Feature Experimentation
          • Content Personalization
          • Rollouts
          • Search
          • Recommendations
          • Merchandising
          • Go further with

          • EmotionsAI
          • Guided Selling
          • Email Recommendations
          • Built for scale

          • AI
          • Security and Privacy
          • Tech and Performance
          • Documentation

          • Web Experimentation
          • Search & Reco
          • Feature Exp. & Rollouts
          • Feature Developer Doc
          • Recommendations & Merchandising
    • Grow with us
          • Success with AB Tasty

          • Customers
          • Extensive Partner Network

          • Find a partner
          • Partners directory
          • Integrations
          • Google Cloud
          • Global Support

          • Customer Success Team
    • Pricing
    • Resources
          • Topics

          • #A/B Testing
          • #Customer Journey
          • #Customer Psychology
          • #CRO Culture
          • #Data & Analytics
          • #Feature Experimentation
          • #Personalization
          • #Statistical Methodology
          •  
          • See more
          • Industry

          • Beauty
          • E-commerce
          • Fashion & Apparel
          • Financial services
          • Home & Furniture
          • Media
          • Travel & Hospitatlity
          •  
          • See more
          • Content Type

          • Articles
          • Case Studies
          • E-Books
          • Glossary
          • Guides
          • Podcast
          • Webinars
          •  
          • See all resources
          • Tools

          • Minimum Detectable Effect Calculator
          • Sample Size Calculator
    • Company
          • AB Tasty

          • About Us
          • Sustainability & Inclusivity
          • Our latest News
          • Join Us

          • Your Journey at AB Tasty
          • Careers
          • Why work with AB Tasty ?
          • Contact

          • Send us a message
          • Become a partner
    • Get a demo
    • Login
      • Web Experimentation
      • Feature Exp. & Rollouts
      • Reco. & Merch.
      • Search
      • EmotionsAI
    • EN
      • EN
      • DE
      • FR
    • Platform
          • Products

          • Web Experimentation
          • Feature Experimentation
          • Content Personalization
          • Rollouts
          • Search
          • Recommendations
          • Merchandising
          • Go further with

          • EmotionsAI
          • Guided Selling
          • Email Recommendations
          • Built for scale

          • AI
          • Security and Privacy
          • Tech and Performance
          • Documentation

          • Web Experimentation
          • Search & Reco
          • Feature Exp. & Rollouts
          • Feature Developer Doc
          • Recommendations & Merchandising
    • Grow with us
          • Success with AB Tasty

          • Customers
          • Extensive Partner Network

          • Find a partner
          • Partners directory
          • Integrations
          • Google Cloud
          • Global Support

          • Customer Success Team
    • Pricing
    • Resources
          • Topics

          • #A/B Testing
          • #Customer Journey
          • #Customer Psychology
          • #CRO Culture
          • #Data & Analytics
          • #Feature Experimentation
          • #Personalization
          • #Statistical Methodology
          •  
          • See more
          • Industry

          • Beauty
          • E-commerce
          • Fashion & Apparel
          • Financial services
          • Home & Furniture
          • Media
          • Travel & Hospitatlity
          •  
          • See more
          • Content Type

          • Articles
          • Case Studies
          • E-Books
          • Glossary
          • Guides
          • Podcast
          • Webinars
          •  
          • See all resources
          • Tools

          • Minimum Detectable Effect Calculator
          • Sample Size Calculator
    • Company
          • AB Tasty

          • About Us
          • Sustainability & Inclusivity
          • Our latest News
          • Join Us

          • Your Journey at AB Tasty
          • Careers
          • Why work with AB Tasty ?
          • Contact

          • Send us a message
          • Become a partner
    • Get a demo
    • Login
      • Web Experimentation
      • Feature Exp. & Rollouts
      • Reco. & Merch.
      • Search
      • EmotionsAI
    • EN
      • EN
      • DE
      • FR
    • Platform
      • Products
        • Web Experimentation
        • Feature Experimentation
        • Content Personalization
        • Rollouts
        • Search
        • Recommendations
        • Merchandising
      • Go further with
        • EmotionsAI
        • Guided Selling
        • Email Recommendations
      • Built for scale
        • AI
        • Security and Privacy
        • Tech and Performance
      • Documentation
        • Web Experimentation
        • Search & Reco
        • Feature Exp & rollouts
        • Feature Dev Doc
        • Recommendations & Merchandising
    • Grow with us
      • Success with AB Tasty
        • Customers
      • Extensive Partner Network
        • Find a partner
        • Partners directory
        • Integrations
        • Google Cloud
      • Global Support
        • Customer Success Team
    • Pricing
    • Resources
      • Topics
        • #A/B Testing
        • #CRO Culture
        • #Customer Journey
        • #Customer Psychology
        • #Data & Analytics
        • #Feature Experimentation
        • #Personalization
        • #Statistical Methodology
        • See more
      • Industry
        • Beauty
        • E-commerce
        • Fashion & Apparel
        • Financial services
        • Home & Furniture
        • Media
        • Travel & Hospitality
        • See more
      • Content type
        • Articles
        • Case Studies
        • E-Books
        • Glossary
        • Guides
        • Podcasts
        • Webinars
        • See all resources
      • Tools
        • Minimum Detectable Effect Calculator
        • Sample Size Calculator
    • Company
      • AB Tasty
        • About Us
        • Corporate Social Responsibility
        • Our latest News
      • Join Us
        • Your Journey at AB Tasty
        • Careers
        • Why work with AB Tasty ?
      • Contact
        • Send us a message
        • Become a partner
    • EN
      • DE
      • FR
    • Login
      • Web Experimentation
      • Feature Exp. & Rollouts
      • Reco. & Merch.
      • Search
      • EmotionsAI
    • Get a demo

Home Resources Case Studies

Case Studies

Case Study

EmotionsAI Fuels a Bold Approach for a North American Insurance Company

140% application submissions
Case Study

From Complexity to Conversion: AB Tasty Transformed Groupe Équipement de la Maison’s Personalization Strategy

+21%
Conversion on homepage
Case Study

Shifting Gears: How AB Tasty Helped La Bécanerie Drive More Sales

+7%
Active Bundle User
Case Study

How GANNI Styles Brand Identity Through Experimentation

+ 12%
average order value
Case Study

Wonderbox optimizes customer journey with AB Tasty

+9%
Conversion Rate
Case Study

Explore how Figaret’s personalization strategy boosts overall brand sales

+6%
User Rate
Case Study

Samsonite APAC personalizes customer journeys with EmotionsAI

+108%
Click on Ratings - Competition Segment
Case Study

Ulta Beauty’s Palette for Innovation Starts with Experimentation

9%
revenue increase
Case Study

The Impact of Cookie-Free UX Personalization in E-commerce: Mademoiselle Bio

+9.2%
in sales
Case Study

Alltricks Increases AOV with Recommendations

+5%
in AOV

Posts pagination

1 2 3 … 7

Company

  • About Us
  • Security practices
  • Contact Us
  • Webinars
  • Become a partner
  • Careers

Solutions

  • A/B Testing
  • Feature Flag Management
  • Personalization
  • EmotionsAI
  • E-commerce Recommendations
  • Enterprise Search
  • AI Technology

The Latest

  • Podcast: 1000 Experiments Club
  • Google Cloud Partner
  • NEW Hotjar Integration
  • Clarins: Invests in Testing
  • Ideal CRO Team Structure
  • Infographic: Digital Customer Journey
  • How AI Enhances Experimentation

    Explore topics

    • CRO Culture
    • ROI of Experimentation
    • AB Testing Experimentation
    • Digital Marketing
    • Email Marketing
    • UX Optimization

    Explore Industries

    • E-commerce
    • Fashion & apparel
    • Beauty
    • Home & Furniture
    • Travel & Hospitatlity
    • Media
    • Financial Services

    © Copyright 2024 AB Tasty, Inc, All rights reserved | Legal Notices | Privacy Policy | Personal data - Customers | Cookie preferences